Sauleda presents a new corporate image and new brand architecture.
Sauleda presents a new corporate image and new brand architecture.
The objectives of this process are based on:
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Performing a thorough review of the brand image in all its communication forms.
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Consolidating and disseminating products and solutions offered by Sauleda in the market in a friendly, clear and modern way.
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Defining its values in order to transfer them to all its communication activities, in all the elements of which it is comprised.
The first step consists of transforming the Sauleda brand lettering.
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Appearance-related objectives: to gain more clarity and make it easier to read. To strip the brand of all elements that make it less modern.
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Strategic objectives: to bring it meaning. To make it more human, closer, friendlier and meticulous. It must convey all the values we want to comply with as a company and engage all those intervening in one way or another in our project.
The second step involves organising the product portfolio
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Being able to organise our product portfolio in keeping with final needs will enable us to not only organise the website more clearly, but also open up new opportunities for business and growth and respond coherently to the positioning of leadership we want to transmit.
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At the same time, market segmentation pursuant to the needs to be covered will allow us to offer a response to the project, regardless of the professional or personal time we are needed.
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All the above has given rise to a new architecture for the Sauleda brand.